Well, ever since we launched, there is no phone call, meeting or even a family gathering that went without being asked what HOOG Culture is.

 

For months, I concocted company profiles on the spot.

I listed everything we did, everything we planned on doing, everything we are and are not…etc.

I looked up businesses of similar models; I even battled trying to figure out whether Hoog could potentially fall under the category of a “business.”

 

Eventually, I came to the conclusion that perhaps HOOG Culture simply has no competition, humbly.

It is a byproduct of impulse, compulsion, obsession, passion, mistakes, love, need.

 

HOOG Culture started out as a creative outlet for me.

I dabbled with writing and design.

I interviewed plenty of my favorite creatives.

I shared my favorite collections of every season.

I curated playlists- one thing I really suck at.

I would scroll through my own feed, hate on everything I ever published, contemplate archiving, deleting or even quitting the entire thing, but always thought better of it.

 

I thought of the platform that breathed life into my existence, gave me a sacred community of like-minded people- one I quit two dream jobs for, only because I could see

its untapped potential.

 

I said yes to quite everything.

Interviews, Press Release Requests, Features, PR & Marketing Gigs, Music Videos, Short Films, Workshops, Pop-Up Events, Concept Store.

Ideas. Ideas. Ideas.

Ideas I acted on every single time.

 

If you ask me (and my best friend Gigi), we would wrap it up by concluding that HOOG Culture is a concept, a platform, of no limits, one where everything goes.

 

I am constantly taking up new projects, experimenting, stressing and learning.

 

If you have no time to read this very personal statement though, find below some of our most prominent lines of work- and stay boring, honestly.

 

Whatever idea you have, hopefully we can collaborate on!

 

Thanks,

Founder of HOOG Culture